What is Hatchery?
A new food platform, a new generation
Hatchery is a platform dedicated to supporting and growing China’s next generation of food entrepreneurs and concepts. Our purpose is bringing more of the world’s unique flavours and cuisines to China. We’re doing this by partnering with entrepreneurs, investors and the community to support, showcase and hatch creative new food ideas in China. We offer both a platform for China’s food community, and a modern dining space in Beijing where new concepts and products can be enjoyed by the wider public.
Connect. Validate. Hatch.
We help brands grow quickly and sustainably, helping them build awareness,networks and market knowledge while avoiding the risks and overheads that traditionally come with starting a business, particularly in China. As an incubator, Hatchery supports entrepreneurs launching either a hospitality concept — such as a restaurant, cafe, bar, bakery, or food delivery service — or a new food and beverage product. Get in touch with us to learn more about how we can work together.
WHAT WE DO
For food ideas worth growing — and enjoying
We’re all about supporting and showcasing food ideas worth growing. Hatchery hosts and develops fresh new concepts and products throughout the year, open for the public to enjoy. It’s also why, as an entrepreneur at Hatchery, you can get access to collaborative working experiences and food experts to bounce ideas off while planning and growing your new venture. Our five-step HatchTrack™ process is tailored specifically to China’s commercial and consumer landscape, and to the many unique laws and requirements of starting a food and beverage business in this exciting and dynamic market.
A process built to scale
As part of the HatchTrack™ incubation process, entrepreneurs develop a business proposal for their concept or product, and then get access to the Hatchery Space and venue partners where they can test and adapt their ideas while growing a consumer-base of early adopters. Entrepreneurs can also connect with consumers, investors, mentors, chefs and other experts to help them along the way. In addition, we provide support on business model planning, market entry and brand strategy, supply chain management, food safety and quality testing and systems, manufacturing, packaging, and other product development services.
Enjoy the world’s flavours
Restaurant operations at Hatchery Dongsi are currently suspended in preparation for the launch of Bird on a Wire in July. During this period, we are only accepting private events and catering projects – please contact JJ@hatchery.asia for more information.
Unique cuisines, unique experiences
Hatchery is based in Beijing, PRC. We’re currently developing our proprietary incubation platform, collaborating with amazing brands and people, popping up around the capital and consulting on events, F&B projects and catering.
For media enquiries please contact Andrew Moo
For entrepreneur or investor enquiries please contact Alex Worker
Bird on a Wire – Coming Soon
FEEDS: A unique catering concept bringing the Hatchery experience to your next meal or event.
Common Burger: An all day casual dining concept serving Commonwealth-inspired burgers, breakfast, snacks and shakes.
Buena Onda: Cevicheria and Pisco bar bringing the good vibes of South America to the streets of Beijing.
Soul Bowls: Smoothie bowl concept offering everyday healthy, hearty dishes.
Get to know us
We’re a team made up of friendly people who enjoy great food and a good laugh. We’re entrepreneurs, chefs, food production managers and marketers. We’re eaters, drinkers, travellers and people persons. Pop in to the Hatchery Space and say hi or get in touch with us here.
Stew is a serial entrepreneur with China startup and growth stage experience in both education and hospitality industries. With fluent Mandarin, he is passionate about innovative business models, operations systems and investment strategy. Stew likes the finer things in life and you’ll often find him sipping whiskeys and nibbling on cheese, until he finds the next great Chongqing hotpot.
Alex has a background in corporate agribusiness, hospitality, startups and marketing. Alex balances corporate business with startup interests in China, believing both large and small businesses can learn more from each other. When he’s not with his young family or enjoying New Zealand wine and produce, he’s focused on driving Hatchery management, operations and marketing.
Ben is a multi-talented consultant with experience in the legal, financial and hospitality sectors. Last year, he opened Chongqing’s first large-scale gastropub after a stint in the corporate world in Singapore. Ben’s love for hospitality has driven him to Hatchery where he helps entrepreneurs achieve their dreams and where you’ll also find him waiting tables and mingling with diners.
With over fifteen years culinary experience in both commercial and professional kitchens in New Zealand and Australia, Dave leads Hatchery food and kitchen operations. Passionate about food safety, Dave has a degree in food science and brewing,and when he’s not cooking, you’ll find him with a craft beer in one hand and a surfboard in the other.
JJ runs the front of house and concept operations for Hatchery. After leaving the finance world in London, he’s quickly made Beijing his home and is well known for his quick wit and warm hospitality. JJ is a keen tennis player, food aficionado and loves to cook.
Andrew left the technology industry to join Hatchery and drive marketing and communications. Passionate about offline and online marketing, he loves delivering memorable experiences for diners and in his spare time runs food pop-ups and DJs around Beijing.
Tony gets things done. He’s in early, out late and runs the kitchen during service. You’ll often find him belting out songs at the top of his lungs in the kitchen, and he loves exploring new western cuisines.
Grace is a talented corporate lawyer who enjoys balancing big business with startups and growing food businesses. Originally from Sichuan, Grace calls Beijing home and enjoys travelling the world in search of new tastes and sights.
Elisa is an experienced interior designer with a design background from Panama, Paris, London, Hong Kong and more recently Beijing. Elisa speaks five languages and has a passion for furniture design.
For advice & support
Nurturing new ideas
Hatchery’s mentors come from a diverse range of areas in food and business, and include chefs, restauranteurs, business owners, food production managers, customer service experts, and more. Our mentors can offer support to entrepreneurs on planning and scaling a new food idea, developing menus and products, marketing, branding, packaging, distribution and other areas.
To meet one of our mentors, please contact
As a food platform and community, Hatchery serves as a facilitator — helping entrepreneurs connect with investors to raise capital to scale their food business. If you’re an entrepreneur looking to get in contact with one of our investors, or an investor looking for the next big opportunity in food and beverage, get in touch with us today.
For investment opportunities or
enquiries please contact
Meet our friends
We’re proud of working within a community of leading companies and organisations across many areas of food and beverage and entrepreneurship. We draw on a wide range of networks, both in China and overseas, and have contacts across agriculture, manufacturing and packaging, hospitality, private equity, academia and other areas.
To meet our friends in the food and
business community, please contact